In progress
TPRM Podcast
In progressPodcast site rebuild
Moving a growing security podcast off Ghost and onto a fast static site. Episode pages, a guest roster, and a publishing flow the host can run himself.
- Next.js
- Migration
- Editorial design
Mimiloo, LLC
Web and app studioYour businessdeserves betterthan a template.
Mimiloo is a small studio that designs, builds, and maintains websites and custom software. Campaigns, podcasts, storefronts, and products. Built properly, shipped fast, and kept running after launch.
Web designCustom developmentWeb apps and SaaSShopifyAI features and automationContent and copyAnalytics and SEOHosting and maintenanceWeb designCustom developmentWeb apps and SaaSShopifyAI features and automationContent and copyAnalytics and SEOHosting and maintenance
01Selected work
Real sites, real businesses, shipped this year.
Campaigns with hard deadlines, media properties with automated pipelines, and software that had to exist before it could be designed.
In progress
Yes on O
In progressBallot measure campaign
A six page campaign site for a $115M school bond. Built to survive scrutiny: plain language on where the money goes, and fast enough to load on a phone in a school pickup line.
- Campaign
- Multi-page
- Accessibility
Live
Ghaffary for School Board
2026Candidate one-pager
One page, one job: introduce a candidate and collect endorsements. Designed, built, and shipped on a deadline set by a filing date, not by a roadmap.
- Campaign
- One week build
Live
Hot Flasher
2026Media property + automation
A menopause podcast and resource library with an automated daily episode pipeline behind it. Research, script, synthesis, and publish, running on a schedule without a human in the loop.
- Product
- AI pipeline
- Content ops
In progress
Amplifeed
In progressSaaS product
A content to social engine. Point it at what you publish and it generates on-brand social posts, rendered as real branded images rather than plain text.
- SaaS
- Full stack app
- Design system
In progress
Retail storefront
In progressShopify build
A custom Shopify storefront for an independent brand. Theme work, product merchandising, and a checkout that does not fight the customer.
- Shopify
- Ecommerce
02What I build
Three ways to work together. Pick the one that fits.
Every project is quoted individually, because a five page site for a law firm and a custom app with user accounts are not the same job. You get a written scope and a fixed price before anything starts.
Landing Page
01Launches, campaigns, and single offers
One page built to do one thing. Fast to ship, fast to load, and written so a visitor knows what you do in five seconds.
- One custom designed page
- Copy shaped with you, not filled with lorem ipsum
- Contact or signup form wired to your inbox
- Mobile first, accessible, fast
- Analytics and search setup
Timeline
1 to 2 weeks
Investment
Quoted per project
Website
02Established businesses and media properties
A full marketing site with the pages you actually need. Built so you can update your own content without calling me every time.
- Five to ten custom pages
- Blog, episode, or news feed
- Content you can edit yourself
- Search, sitemap, and structured data
- Domain, email, and analytics configured
Timeline
3 to 5 weeks
Investment
Quoted per project
Custom App
03Products, tools, and internal software
When a website is not the product. Accounts, data, integrations, AI features, billing. Scoped properly and built to be maintained.
- Discovery and technical scoping
- Accounts, database, and integrations
- AI features where they earn their place
- Staging environment and real testing
- Handover docs, or I keep running it
Timeline
Scoped per project
Investment
Quoted per project
03Care plans
A website is not a delivery. It is something that has to keep working.
Most small business sites rot because nobody owns them after launch. Every Mimiloo build comes with a monthly care plan that covers hosting, security, backups, and the changes you will inevitably want. You never have to find a developer again.
Essential
Keep the lights on. For sites that are done and just need to stay healthy.
Monthly, ask for current rates
- Hosting, domain, and SSL managed
- Security and dependency updates
- Uptime monitoring and backups
- Small text and image edits
- Email support
Most chosen
Growth
For a site that keeps moving. New pages, new campaigns, seasonal changes.
Monthly, ask for current rates
- Everything in Essential
- Content updates each month
- New sections and landing pages
- Analytics review and recommendations
- Priority turnaround
Partner
I act as your web and product team. For businesses shipping continuously.
Monthly, ask for current rates
- Everything in Growth
- Dedicated build hours each month
- App and feature development
- Integrations and automation
- Direct line, quick decisions
Care plans are month to month. No contracts, no cancellation fees, and you own your site and domain either way.
04How it goes
No agency theater. Four steps and a launch date.
- 01
We talk
A short call about what your business does, who you are trying to reach, and what is not working now. No deck, no discovery invoice.
- 02
You get a plan
A written scope: what gets built, what it costs, and when it ships. You approve it before anything starts.
- 03
I build in the open
You get a live preview link from day one. You watch it come together and give feedback while it still costs nothing to change.
- 04
We launch, then I keep it running
Domain, email, analytics, the whole cutover. Then a care plan takes over so the site stays fast, current, and secure.
05About
Mimiloo is one person who has shipped more sites this year than most agencies staff.
I am Toni Lee, a technical product manager who spent years watching good businesses get handed bad websites. Bloated builders, themes nobody customized, agencies that disappeared after the invoice cleared. So I started building them myself.
I design and develop everything at Mimiloo. That means you talk to the person doing the work, decisions happen in one conversation instead of three, and nothing gets lost between a designer and a developer who have never met. It also means I build for the long run, not just for launch day.
What you get is a site that is genuinely fast, genuinely yours, and still working a year from now.
- Studio
- Mimiloo, LLC
- Founder
- Toni Lee
- Based
- Bay Area, California
- Works with
- Businesses, campaigns, media, nonprofits
- Stack
- Next.js, React, Tailwind, Vercel, Shopify
06Start a project
Tell me whatyou are building.
Send a couple of sentences about your business and what you need. You will hear back within a day, with an honest answer about whether I am the right fit and what it would take.
toni@mimiloo.com- Good fits
- Small businesses, campaigns, podcasts, storefronts, and founders who need a real product built.
- Not a fit
- Anyone looking for the cheapest possible template, or a site nobody plans to maintain.
- Currently
- Taking on new projects.